Jiang applies it to billionaires who cannot accept death because their accumulated wealth and life advantages would vanish.
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sunk cost fallacy
Jiang applies it to billionaires who cannot accept death because their accumulated wealth and life advantages would vanish.
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Key Notes
A geopolitical force where prior investment makes a power keep throwing resources into a losing war because it appears too close to victory to stop.
Jiang uses the term to explain why converts become committed after sacrificing prior identity, community, and tradition.
The refusal to leave a losing war because too much has already been invested and admitting loss would be humiliating.
Wealthy people seek Satan, immortality, or a frozen world because sunk cost fallacy makes death feel like losing all accumulated capital and status.
Jiang suspects Putin is setting a trap in which America loses only by sending ground troops, getting bogged down, and triggering domestic crisis through sunk cost escalation.
New converts are often the most fanatical believers because conversion forces them to surrender community, tradition, history, and identity, making sunk cost bind them to the new religion.
He says the United States stayed in Vietnam because of credibility, which he reinterprets as the sunk cost fallacy: having invested too much, leaders refuse to leave and admit the loss.
He concludes that all major participants want an invasion of Iran but want different outcomes, and Saudi Arabia and Israel benefit most from U.S. troops becoming trapped because U.S. sunk cost then forces further commitment.
He says sunk cost would push America to put all its resources into Iran, making the country a black hole, while Putin's nuclear taboo prevents the United States from using nuclear weapons.
Timestamped Evidence
"Like you don't want to, like, it's what we call sunk cost fallacy, right? You're like, I worked so hard for this, and I..."
"...this war. And the reason why is the idea of sunk cost fallacy. So if America were to send in the Marines and a..."
"...taking over the capital. So they can't give up. It's sunk cost fallacy. And sunk cost fallacy is such a powerful force in geopolitics...."
"to take over in the case of the death of the Ayatollah, but he's extremely unpopular and he's not that competent. So I'm not..."
"So remember, it's impossible for any nation in this world to defeat America. Just impossible. Even if the entire world were to get together..."
"...And this is because of a psychological principle called the sunk cost fallacy. To turn to a new religion means to give up your..."
"And what they discovered is, the best way to do that is through the Catholic Church, right? Because remember, these barbarians, they're pagans. They..."
"...way to understand credibility, and it's what we call the sunk cost fallacy, okay? Have you guys heard of a sunk cost fallacy? And..."
"...this has been lost, okay? It's what we call the sunk cost fallacy. And that's why, even though America could not win the war,..."
"...and they can't get out. Okay? Because it becomes some cost fallacy. The United States can only point more soldiers. Okay? Does that make..."
"And once it becomes trapped, some cost fallacy comes into play and America just puts in all its resources into the country, but it's..."
"...the hundred dollars okay all right so it's almost like sunk cost fallacy and again this is all using just basic human psychology to..."
Relevant Lectures And Readings
Bronze begins as a weapon, becomes status, hardens into currency, and then teaches the world the dangerous rhythm of capital: rapid growth, total interconnection, elite consolidation, and sudden collapse.
The Holy Roman Empire was not holy, not Roman, and not much of an empire.
A source-grounded reading of the lecture's central claim: the Iran war that looks like American domination is the moment the United States becomes trapped, because geography, supply, domestic politics, sunk cost, and nuclear deterrence...
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