In Jiang’s admissions model, a multigenerational Harvard legacy or world-famous athlete beats the math genius because fame, presidency, and corporate power build the university brand.
Topic brief
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Brand
In Jiang’s admissions model, a multigenerational Harvard legacy or world-famous athlete beats the math genius because fame, presidency, and corporate power build the university brand.
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Key Notes
The admissions prize is not the professor or reliable professional but the crazy person who might change the world and make the university famous.
Timestamped Evidence
"They have their own institutional reasons to let you in and they'll never tell you, all right? And the system was created to ensure..."
"Basketball player in America, okay? Okay. The third is the best student. And the fourth is the best math genius in the world. And..."
"We don't want professors, we don't want lawyers, we don't want doctors. We want people who will be head of a company. We want..."
"So, option one is, low risk, really good plan, solid returns, $500,000 a year, okay? Option two is, concept, vague idea, I have absolutely..."
"...university in the world, because they're looking to create as much brand name recognition for themselves as possible. Okay? All right. Does that make..."
"...of a CEO. Welcome to my inner circle. This is a brand new private community that I'm launching to the world. We have so..."
"...jacket differently most waterproof jackets the ones from those big outdoor brands the ones you've been wearing for years they're coated with something called..."
"...Modi of India was about to have the inauguration of this brand new oil refinery. And the day before, it goes up in flames...."
"...focus on research. So it's a struggle to become a global brand. Once you become that global brand, there's nothing else to do. There's..."
"...look good. So you remember the name, okay? It's all about brand name recognition, okay? Does that make sense?"
Relevant Lectures And Readings
The lecture turns meritocracy from a school virtue into a trauma machine: Harvard invents selection as power preservation, Yale trains insecurity as ambition, and the winners become actors who can promise goodness while serving...
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