Glossary
Jiang's shorthand for white foreign teachers used as a visible status signal and marketing proof in Chinese international schools.
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Topic brief
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white faces
Jiang's shorthand for white foreign teachers used as a visible status signal and marketing proof in Chinese international schools.
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Key Notes
diagnosis
He says white teachers are the main marketing tool of international schools because parents read 'white faces' as proof of quality regardless of curriculum, teacher competence, or learning.
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Timestamped Evidence
Transcript
"...international schools are more expensive, and most importantly, international schools have white faces. Right? White faces. This is the main marketing tool of international..."
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Transcript
"...to this list. And what we're seeing is parents just want white faces."
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"Okay? Sorry. White faces. And they want successful kids, which means good grades. Okay? Teachers just want to get by and do as little..."
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"Just lots of white faces, lots of really nice buildings, lots of fancy activities, great marketing, beautiful website, really motivate admissions officers. Then you..."
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School says it teaches literacy, competence, creativity, and lifelong learning.
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