Merchant elites such as the Medici face a legitimacy problem because they cannot claim battlefield honor or priestly divine authority, so patronage of art becomes a substitute source of status.
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Medici
The Medici use artistic and architectural patronage to turn banking wealth into legitimacy and make Florence a cultural capital.
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The Medici use artistic and architectural patronage to turn banking wealth into legitimacy and make Florence a cultural capital.
Timestamped Evidence
"...of a merchant elite in Florence. The family is called the Medici's."
"...a legitimacy come from and so because of this question the Medici's are forced to patronize a lot of the arts they will patronize..."
"...a cut of all this trade. And as a result, the Medici family become tremendously wealthy. And they create the Medici dynasty. From this..."
"...The most famous artists of this time were patronized by the Medici family. So Michelangelo actually lived with the Medici family for a while...."
"...these are the most famous artists of the Renaissance. And the Medici has patronized every single one of them. Later on in this class,..."
"...borrow a lot of money from overseas, the Florentines, right, the Medici's, in order to finance the war. Once he became king, he thought,..."
"Okay? So the Medici's, the Florentine bankers, they sponsored a man named Henry Tudor, Henry Tudor, who is of the House of Lancaster. Okay?..."
"...was a sensation. He became like the core scientist to the Medici family, and the Catholic Church thought this book was great, okay? But..."
"...explain himself, and Galileo was pretty confident. You know? He read Medici's,"
"...that most benefits from the status of the florin is the Medici family. So this is Cosomo, basically the founding patriarch of the family...."
"But as the Medici are patronizing art and culture in Florence, the printing press is being invented by Gutenberg in Germany. And the printing..."
"...Florence. And, as a result, he came into contact with the Medici's who tortured him. But he wrote the prince in order to raise..."
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The Renaissance is not only money, trade, city-states, books, and paintings.
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