Glossary
A media form Jiang describes as passive, self-enclosed, information-rich, and universal.
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Topic brief
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visual culture
A media form Jiang describes as passive, self-enclosed, information-rich, and universal.
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Key Notes
model
Visual culture is passive and self-enclosed compared with oral and literary culture, though it gains informational density and universality.
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Timestamped Evidence
Transcript
"...to understand is that it's passive. Both in literary and oral culture you have to participate. You have to use your imagination to make..."
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"...soul if you think about it. Let's contrast this with literary culture. In literary culture reading and writing you have to do it by..."
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"Right? So this is the oral tradition in contrast with literary culture and visual culture. The oral tradition is extremely complex. We tend to..."
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"...what you'll find is it's not because we've switched from oral culture to visual culture. The same is true if it's your birthday okay..."
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"...sanctimonious. It focuses on what is good and evil. Whereas pagan culture is like whether it's interesting or not interesting. Whether it's memorable or..."
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Relevant Lectures And Readings
Reading
The Vikings do not look important because they left fewer books.
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