model
The Dutch art market emerges because a wealthy Calvinist middle class must enjoy wealth inside the household without violating its ethic of simple hard work.
Topic brief
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ART Market
The Dutch art market emerges because a wealthy Calvinist middle class must enjoy wealth inside the household without violating its ethic of simple hard work.
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Key Notes
model
Those three pressures generate modern money-making, the art market, literature, and materialism as a prototypical middle-class identity.
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evidence
Jiang says the Dutch Republic sold five to ten million paintings between 1600 and 1700 despite having only one to two million people.
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model
Italian Renaissance art is patronized by wealthy elites, oriented toward the classical past, and displayed for public communal celebration; Dutch Golden Age art is middle-class, present-oriented, private, and contemplative.
Timestamped Evidence
Transcript
"...and the answer is through art. So now you have an art market in the first time in human history. Before, you had a..."
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Transcript
"And this will mark a radical change in how art is created, okay? And also, because of this, you have a new idea called..."
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"...in human society the creation of money the creation of the art market okay the art market also includes literature by the way but..."
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"So the Dutch see life as a constant struggle between your urges and your faith, between your emotions and reason, okay? And this picture,..."
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"So the Italian Renaissance, you have great artwork from the Italian Renaissance, you have great artwork from the Dutch Golden Age, okay. What are..."
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"the art itself and this will give rise to the modern art market right any questions before I move on all right so to..."
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"...these paintings, okay? The question then is, why is there an art market?"
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"What's the purpose of an art market? And so there are different reasons, okay? Well, the first major reason is to show that you're..."
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Relevant Lectures And Readings
Reading
The Dutch Golden Age begins with a poisoned Spanish windfall and ends with Vermeer exposing cracks in the respectable household.
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